A new interstate advertising campaign will present the Northern Territory as the beating heart of First Nations culture and encourage tourists to head north.
March 15, 2021
Australian Indigenous culture will take centre stage in a new advertising campaign to encourage interstate visitors to the Northern Territory in winter
The NT government “beating heart of First Nations culture” adverts will highlight the Darwin Festival and six other events in August.
“The Territory has always been proud of its rich Indigenous culture, and these events will celebrate everything the NT has to offer,” Major Events Minister Natasha Fyles said on Monday.
The campaign will appear across a range of mediums, including print, digital and social media in conjunction with the NT’s recently released “Seek Different” interstate brand campaign.
Darwin Aboriginal Art Fair, Telstra National Aboriginal and Torres Strait Islander Art Awards, National Indigenous Music Awards, National Indigenous Fashion Awards, Country to Couture and SALON21 all take place in Darwin in August.
“This advertising blitz will persuade people considering a trip to the Territory to lock it in,” Ms Fyles said.